Loading video…
All breakouts
122Talking HeadDirect Question hookLifestyle
Hook
Beard or Moustache?
@kyewilcox
106.3K followers · usually 63.8K views a post
Views
7.8M
Likes
381.4K
Comments
2.6K
Shares
37.5K
Why it worked
The video uses a common dilemma (beard vs. moustache) and a relatable action (grooming) to engage viewers. The simple question and visual demonstration make it easily digestible and shareable.
Summary
The video shows a man using a trimmer on his face, switching between styles. He is contemplating whether to have a beard or a moustache, and the text on screen asks "Beard or Moustache?".
Structure
- 1Man starts trimming his face
- 2Text overlay asks "Beard or Moustache?"
- 3Man continues trimming and contemplating
- 4Man touches his face to check the style
On-screen text
Beard or Moustache?
Original caption
Beard or Moustache? #shave #cleanup #mustache #haircuts #trim
More from @kyewilcox
More breakout videos from this creator.
