Why all U.S. Chain Pizza tastes the same...

@substox

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SoundTikTok sound · Templar - Slowed

Promoted product

Leprino Cheese

Why it worked

The video taps into a common consumer experience (similar tasting chain pizza) and provides a surprising, specific answer (a single cheese supplier). The use of logos and visuals of the cheese production process makes the information easily digestible and shareable.

Summary

This video explains why most US chain pizzas taste the same by revealing that 85% of commercial mozzarella cheese comes from a single company, Leprino Cheese. It showcases Leprino's global operations, factories, and commitment to providing ingredients.

Structure

1Introduction to the pizza taste similarity
2Revealing the 85% mozzarella statistic
3Showing major pizza chains
4Introducing Leprino Cheese as the source
5Showcasing Leprino's global operations and production

Original caption

James Leprino monopolized a lucrative industry. With 50 Cheesemaking patents, there was no other company that could compete… #leprino #monopoly

More from @substox

Product placement

Domino's: APPEARS - a logo shown on screen. Removing it would not change what happens in the video. Pizza Hut: APPEARS - a logo shown on screen. Removing it would not change what happens in the video. Little Caesars: APPEARS - a logo shown on screen. Removing it would not change what happens in the video. Leprino Cheese: ACTS - shown as the producer of mozzarella cheese, with factories and cows. Removing it would change what happens in the video as it is the subject of the video. Leprino Nutrition: APPEARS - a logo shown on screen. Removing it would not change what happens in the video. SubStox.com: APPEARS - a watermark and logo shown on screen. Removing it would not change what happens in the video.

On-screen text

SubStox.com Why all U.S. Chain Pizza tastes the same... 85% goes Western including pizza Domino's Pizza Hut Little Caesars Leprino Cheese: 85% of Commercial Mozzarella Leprino Nutrition As a global provider of top-tier nutrition ingredients, and unparalleled service has fueled success With over 5,000 employees worldwide, producer of Mozzarella cheese, high-protein whey products, that ensures you have the right products reduce the impact of dairy on the environment. Leprino Leprino GLOBAL FOOTPRINT From our roots in the United States innovation centers and sales offices around the world. manufacturing facilities in Europe SubStox.com

Transcript

What if I told you that 85% of the cheese that goes on top pizza in the Western world, including all of the fast pizza restaurants like Domino's, Pizza Hut, and Little Caesars, all come from the same place? Leprino Cheese: 85% of Commercial Mozzarella. As a global provider of top-tier nutrition ingredients, and unparalleled service has fueled success. With over 5,000 employees worldwide, producer of Mozzarella cheese, high-protein whey products, that ensures you have the right products, reduce the impact of dairy on the environment.