Algorithmic Pricing changes based on your situation... 💰

@substox

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4 videos

Why it worked

The video effectively uses a provocative title and relatable examples of everyday price changes to capture attention. It then delves into the more concerning aspects of data exploitation and price manipulation, creating a sense of urgency and relevance for the viewer.

Summary

This video explains dynamic pricing, also known as surveillance pricing, where algorithms adjust prices based on consumer data and behavior. It highlights how companies like Uber and airlines use this strategy, and mentions a controversy involving Realpage and landlords artificially inflating rent prices.

Structure

1Introduction to algorithmic pricing
2Examples of dynamic pricing in various industries (groceries, tickets, rideshare, flights)
3Explanation of surveillance pricing and data usage

Original caption

Rent, Groceries, Medicine, Transport Fares will be based off algorithms… #dynamicpricing

More from @substox

Product placement

SubStox.com (website for creator, ACTS - provides content, would change video if removed) Uber (ride-sharing service, ACTS - shown in use, would change video if removed) CNBC (news channel, APPEARS - watermark, would not change video if removed) The Wall Street Journal (newspaper, APPEARS - logo/article, would not change video if removed) Wikipedia (online encyclopedia, APPEARS - article, would not change video if removed) Realpage (software firm, ACTS - shown as subject of controversy, would change video if removed) SubStox.com (website for creator, ACTS - provides content, would change video if removed)

On-screen text

Algorithmic Pricing changes based on your situation... J9 DRUG FAIR RED. PRICE $4.98 OUR PRICE $3.54 SALE PRICE MXU $1.49 SALE $1.99 DEPT. 895 PR. PK. $5.97 Electronic shelf label market 2024 $1.85 billion OPINION Dynamic Pricing Why "Dynamic Pricing" Is Actually Just Manipulation SALE $47.09 SALE $68.24 SALE $86.18 OPINION Dynamic pricing is coming to the men's World Cup. So what is it exa Uber THE WALL STREET JOURNAL. Uber CEO: Surge Pricing Is Here to Stay Uber PICK UP: 4:29PM $32.74 PICK UP: 4:29PM $37.74 12:16 PM DEPARTURES STATUS On Time Cancelled On Time On Time On Time On Time $241.19 WIKIPEDIA The Free Encyclopedia Surveillance pricing Article Talk From Wikipedia, the free encyclopedia Surveillance pricing is a form of dynamic pricing where a consumer's personal data and behavior is used to determine their willingness to pay. This form of price discrimination assesses price sensitivity for a product or services based on an individual's characteristics and behaviors including location, demographics, browsing patterns, shopping history, and inferred data emotional or financial status. [1][2] Sunday - Feb 23, 2025 5:17 PM IMG_4954 -29% List Price: $79.99 Or $9.85 /mo (6 mo). Sunday - Feb 23, 2025 5:17 PM IMG_4953 -36% List Price: $79.99 Or $8.78 /mo (6 mo). $57.11 $50.89 prime Two-Day KTNV NEWS NEVADA Get a $60 Amazon Gift Card WHAT YOU BELIEVE Citizen Profiles SELL PRODUCTS INFLUENCE YOUR WORLD VIEWS CTOS $4.99 $4.89 $4.54 $5.73 $5.24 $5.05 FIG 2 FIG 5 Digital Display SubStox.com

Transcript

Rent, Groceries, Medicine, Transport Fares will be based off algorithms… #dynamicpricing Remember when prices were just prices? Prices of your groceries may soon change right in front of your eyes. 2024 $1.85 billion Electronic shelf label market OPINION Dynamic Pricing Why "Dynamic Pricing" Is Actually Just Manipulation OPINION Dynamic pricing is coming to the men's World Cup. So what is it exa You've probably heard about dynamic pricing. It's the reason Uber prices keep changing. And flight costs jump up and down. Surveillance pricing Surveillance pricing Surveillance pricing is a form of dynamic pricing where a consumer's personal data and behavior is used to determine their willingness to pay. This form of price discrimination assesses price sensitivity for a product or services based on an individual's characteristics and behaviors including location, demographics, browsing patterns, shopping history, and inferred data emotional or financial status. [1][2] Sunday - Feb 23, 2025 5:17 PM IMG_4954 -29% List Price: $79.99 Or $9.85 /mo (6 mo). Sunday - Feb 23, 2025 5:17 PM IMG_4953 -36% List Price: $79.99 Or $8.78 /mo (6 mo). $57.11 $50.89 prime Two-Day KTNV NEWS NEVADA Get a $60 Amazon Gift Card WHAT YOU BELIEVE Citizen Profiles SELL PRODUCTS INFLUENCE YOUR WORLD VIEWS CTOS Data is interconnected REALPAGE REALPAGE Software firm Realpage is accused of scheming with landlords to keep rents high.