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19.1Talking HeadOther hookCreator Economy
Hook
The imposter was sus 😂
@karsoncreates
1.5M followers · usually 983 views a post
Views
16.1K
Likes
60
Comments
1
Shares
0
Promoted product
Fakeit
Why it worked
The video uses a popular game format (Imposter) and applies it to a relatable family dynamic, making it engaging and shareable. The quick reveal of the app name at the end serves as a subtle but effective call to action.
Summary
A family plays a game of "Imposter" where they guess who is the imposter based on their answers. The video then reveals the game is called "Fakeit" and is available in the App Store.
Structure
- 1Introduce the game and players
- 2Players answer questions
- 3Guess the imposter
- 4Reveal the game name and where to find it
Product placement
Imposter Game: Spy? — Fakeit (App): This is the name of the app being shown on the phone. It acts as a game that people play. Removing it would change the video. Fakeit (App): This is the name of the app being shown on the phone. It acts as a game that people play. Removing it would change the video.
Original caption
This game is so fun we can't stop playing 😂 #fakeit #fakeitapp #fyp #trending #imposter
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