Overshot — find the TikToks breaking out, and what they're selling

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I was getting ready for the new semester

@karsoncreates

1.5M followers · usually 1.7K views a post

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9.7K

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Selling · Other Product

ecoATM ecoatm.com ↗

Why it worked

The video effectively demonstrates a practical solution to a common problem (unused electronics) by showing a tangible financial benefit and then showcasing how that money can be used for desired purchases, making it relatable and aspirational for viewers.

Summary

The creator used ecoATM to sell an old phone for $140, which they then used to purchase a PlayStation 5 controller, a neck fan, basketball cards, a keyboard, and a laptop case for back-to-school expenses.

Structure

1Realizes old phone is unused
2Uses ecoATM to check phone value
3Sells phone for $140
4Purchases various items with the money
5Recommends ecoATM for back-to-school expenses

Product placement

ecoATM: ACTS - provides instant cash for phones by evaluating and accepting old phones. Removing it would change the video's outcome and narrative. ecoATM.com: APPEARS - website URL displayed on the ecoATM machine. Removing it would not change the video's outcome. Apple iPhone 14 Pro 12: ACTS - is the item being evaluated and traded in for cash. Removing it would change the video's narrative. PlayStation 5 controller: ACTS - is shown as a purchase made with the cash. Removing it would change the video's narrative. Neck fan: ACTS - is shown as a purchase made with the cash. Removing it would change the video's narrative. Topps basketball cards: ACTS - are shown as a purchase made with the cash. Removing it would change the video's narrative. Wooting HE keyboard: ACTS - is shown as a purchase made with the cash. Removing it would change the video's narrative. Laptop case: ACTS - is shown as a purchase made with the cash. Removing it would change the video's narrative.

Original caption

Old phone ➡️ instant cash 💸📱 I used ecoATM to turn a phone I wasn’t using into money for back-to-school essentials #ecoATM #BackToSchool #StudentBudget #SellYourPhone #Trending