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All breakouts
boba
11.9Silent UGCSocial Proof hook
Hook
My company has boba happy hour every week
@maryxie22
7.2K followers · usually 5.5K views a post
Views
62.1K
Likes
6.0K
Comments
41
Shares
976
Selling · Other Product
Why it worked
The post taps into a relatable desire for workplace perks and treats, using a popular and visually appealing product (boba) to create aspirational content. The "that's my why" framing adds a personal touch that resonates with viewers.
Summary
The creator shares that their company offers a weekly boba happy hour as a perk. The second slide shows a close-up of a boba drink with the text "That's my why", implying it's a motivating factor for them.
Structure
- 1Company offers weekly boba happy hour
- 2Boba is the creator's motivation ('why')
- 3Implied enjoyment and appreciation of the perk
Product placement
The video prominently features boba drinks, highlighting them as a desirable perk offered by the creator's company.
On-screen text
My company has boba happy hour every week
That's my why
Original caption
Best perk of my internship #thatsmywhy #internship #trend #viral #boba
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