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All breakouts
41.4Talking HeadSocial Proof hookConsumer Apps
Hook
People on Twitter
@itsandrewbond
391.6K followers · usually 202.9K views a post
Views
8.4M
Likes
162.4K
Comments
538
Shares
1.1K
Promoted product
Orange iPhone 17 Pro Max phone case filmhttps://www.temu.com/goods.html?id=6580100790606151045&_x_v=1&_x_t=1716086805303 ↗
Why it worked
The video tapped into the viral nature of a mistaken identity post about a new iPhone, creating intrigue and then revealing a mundane explanation, which is a common and effective content strategy.
Summary
The video explains why a viral tweet showing an orange iPhone was causing confusion. It reveals that the phone was actually an iPhone 16 Pro with a $5 Temu case designed to make it look like a future iPhone model.
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Transcript, structure and on-screen text
5 beats, a 217-word transcript and 5 lines of on-screen text — the parts you need to write your own version.
Original caption
Unreleased iPhone spotted? #Tech #apple #iphone
More from @itsandrewbond
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