Why it worked
The video likely worked due to the surprising and impressive transformations achieved through makeup, tapping into the popular trend of cosplay and character impersonation. The use of relatable 'dad' figures undergoing these dramatic makeovers adds an element of humor and unexpectedness.
Summary
The video shows a person applying makeup to different individuals, transforming them to resemble anime characters. The process involves detailed makeup application, including eye makeup, nose contouring, and foundation, to achieve the desired cosplay looks.