How SOME guys think makeup works:

The video likely resonated due to its relatable and humorous take on a common stereotype about gendered perceptions of makeup. The use of diverse individuals and a simple, direct message made it easily shareable and engaging.

The video presents a humorous take on how some men perceive makeup application. It shows a series of diverse individuals with varying degrees of makeup, juxtaposed with the text "How SOME guys think makeup works:" to imply a simplistic or inaccurate male understanding of the process.