17.9Talking HeadResult / Flex hookConsumer Apps

Hook

Today I officially launched my app, School Supplied.

@_korozco

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SoundTikTok sound · Ojitos Lindos Emmarc Remake

Promoted product

School Suppliedschoolsupplied.app

One list to rule them all. Add each kid, build their lists, shop everyone

2 videos

Why it worked

The creator uses a relatable 'founder story' to build trust, positioning the product as a direct solution to a common, high-friction pain point for parents.

Summary

The creator introduces her new iOS app, School Supplied, designed to help parents organize and merge multiple children's school supply lists. She explains the app's functionality and shares the personal motivation behind building it.

Structure

1Announce app launch
2Explain the problem solved
3Demonstrate app features
4Share personal backstory

Original caption

It’s finally live 🎉 The founding member price gets you lifetime access to the app which includes any new features that roll out! Link in bio #backtoschoolshopping #schoolsupplies #schoolsupply #momlife #parents

More from @_korozco

Product placement

The app interface is shown in screen recordings throughout the video.

Call to action

Search for School Supplied in the iOS App Store or visit school-supply.app.

On-screen text

TODAY I OFFICIALLY LAUNCHED MY APP, SCHOOL SUPPLIED. IT'S AN IOS APP THAT HELPS PARENTS MANAGE THE CHAOS OF THE BACK TO SCHOOL SEASON, WHICH IS JUST RIGHT AROUND THE CORNER. BASICALLY, ALL YOU DO IS YOU CREATE YOUR KIDS PROFILE. YOU CAN USE A NICKNAME OR THE REAL NAME. YOU UPLOAD OR TAKE A PICTURE OF THEIR SCHOOL SUPPLY LIST AND THEN YOU MERGE THEM ALL TOGETHER AT THE END OF IT SO THAT YOU HAVE ONE SHOPPING LIST WHEN YOU NEED TO GO TO THE STORE. AROUND THIS TIME LAST YEAR, I WAS SITTING ON THE FLOOR WITH ALL THREE SCHOOL SUPPLY LIST SPREAD OUT IN FRONT OF ME AND I REALISED I DIDN'T WANNA KEEP DOING THE MENTAL WORK OF COMBINING THEM EVERY SINGLE SCHOOL YEAR, SO I TOLD MYSELF, I'M GONNA BUILD AN APP FOR THIS PROBLEM BY NEXT SCHOOL YEAR. AND HERE WE ARE. YOU CAN FIND THE APP BY SEARCHING FOR SCHOOL SUPPLIED IN THE IOS APP STORE OR BY VISITING THE WEBSITE SCHOOL-SUPPLY DOT APP AND FOLLOWING THE LINKS ON THERE.

Transcript

Today I officially launched my app, School Supplied. It's an iOS app that helps parents manage the chaos of the back to school season, which is just right around the corner. Basically, all you do is you create your kids profile. You can use a nickname or the real name. You upload or take a picture of their school supply list and then you merge them all together at the end of it so that you have one shopping list when you need to go to the store. Around this time last year, I was sitting on the floor with all three school supply lists spread out in front of me and I realised I didn't wanna keep doing the mental work of combining them every single school year, so I told myself, I'm gonna build an app for this problem by next school year. And here we are. You can find the app by searching for School Supplied in the iOS App Store or by visiting the website school-supply.app and following the links on there.

@SchoolSupplied is now on Android. 📱 If you’ve been waiting to grab it, now’s t