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All breakouts
23.7Talking HeadCuriosity Gap hook
Hook
I have a secret to tell you.
@_korozco
3.6K followers · usually 442 views a post
Views
10.4K
Likes
23
Comments
4
Shares
3
Why it worked
The creator uses a 'bait-and-switch' hook, adopting a dramatic, gossipy tone to grab attention before pivoting to a practical product announcement, which keeps viewers engaged through the unexpected shift in subject matter.
Summary
A creator uses a dramatic, conspiratorial tone to build anticipation before revealing that she is a mother and that her app, School Supplied, is now available on both app stores. The video transitions from a house tour to a desk setup where the app is showcased on a phone.
Structure
- 1Dramatic walk through the house
- 2Building suspense with a secret
- 3The reveal of being a mom
- 4Transition to desk setup
- 5Showcasing the app on a phone
Product placement
The app 'School Supplied' is shown on a smartphone screen at the end of the video.
Call to action
Original caption
@SchoolSupplied is now on Android. 📱 If you’ve been waiting to grab it, now’s the time. Founding Member pricing is $7.99, one time, forever. No subscription, no yearly renewal, no price creep later. Once it’s gone, it’s gone. Download link in bio or visit schoolsupplied.app #backtoschoolshopping #schoolsupplies #school #mom #parents
More from @_korozco
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