The video taps into the popular trend of DIY beauty products and dupe culture, offering a cost-effective alternative to a desirable, trendy item. The creator's relatable reason for making the dupe (cost and wait time) resonates with viewers.
Summary
The creator shows how to make a dupe of Rhode's highlight milk because they don't want to spend $28 or wait two weeks for it. They apply a mixture to their hand and then blend it onto their face using a makeup brush.
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Transcript, structure and on-screen text
4 beats and 4 lines of on-screen text — the parts you need to write your own version.