making my own rhode

@theotheramyv

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SoundTikTok sound · original sound - yeeyeeapparel

Promoted product

Rhode highlight milk

Why it worked

The video taps into the popular trend of DIY beauty products and dupe culture, offering a cost-effective alternative to a desirable, trendy item. The creator's relatable reason for making the dupe (cost and wait time) resonates with viewers.

Summary

The creator shows how to make a dupe of Rhode's highlight milk because they don't want to spend $28 or wait two weeks for it. They apply a mixture to their hand and then blend it onto their face using a makeup brush.

Structure

1Creator states goal: make Rhode highlight milk dupe
2Creator mixes ingredients on hand
3Creator applies mixture to face
4Creator blends mixture onto face

Product placement

Rhode: ACTS - it is the brand of highlight milk the creator is trying to dupe. Removing it would change the video's premise. Rhode skin: APPEARS - it is the brand's TikTok handle, a watermark. Removing it would not change the video.