Why it worked
The video uses a humorous and attention-grabbing approach by changing the message on the second sign, creating curiosity and engagement. The clear call to action and the use of trending hashtags likely contributed to its reach.
Summary
Two young women stand in front of a coffee shop called Kick'n Koffee, holding signs. The first sign says "Were Looking For" and the second sign changes from "SUGAR DADDY" to "FREE LUNCH" to "SCOTTISH PENPAL!". The video implies the coffee shop is hiring and looking for a Scottish penpal.