Hi, my name is Derek. I'm a fifth grade science teacher.

@kicknkoffee

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SoundTikTok sound · original sound - kicknkoffee

Promoted product

Kick'n Koffee

Kick'n Koffee is a coffee business that operates as a coffee shop and a coffee trailer serving drinks at events.

8 videos

Why it worked

The video leverages a strong emotional appeal by highlighting the financial burden on teachers and offering a tangible solution through a community-driven initiative supported by a local business. The clear call to action and the promise of a significant giveaway (clearing an entire wishlist) incentivize participation.

Summary

A fifth-grade science teacher named Derek introduces Kick'n Koffee, a coffee shop that supports educators by fulfilling teacher wishlists. He encourages teachers to drop their wishlists in the comments and asks the community to help fulfill them, with Kick'n Koffee selecting one teacher to fulfill their entire wishlist.

Structure

1Introduction of Derek, a teacher
2Introduction of Kick'n Koffee and their support for educators
3Call for teachers to drop wishlists
4

Original caption

🚨 Calling All Lubbock Teachers! 🍎✏️ As the proud wife of a 5th grade science teacher, I know how much teachers spend out of their own pockets. (Seriously… those Ticonderoga pencils aren’t cheap! 😂) 👇 Teachers: Drop your Amazon Teacher Wishlist in the comments. ❤️ Lubbock: Let’s do what we do best! If you can, help clear a few items from a teacher’s list. ☕ Plus, Kick’n Koffee will be choosing ONE teacher and clearing their entire wishlist! Let’s show our teachers how much they’re appreciated! 📚#fyp #foryoupage #teachers #lubbock #reels

More from @kicknkoffee

Product placement

Kick'n Koffee: ACTS - it is a coffee shop that supports educators by fulfilling teacher wishlists. Removing it would change the video's purpose. It is the subject of the video.

Call to action

Teachers: Drop your Amazon Teacher Wishlist in the comments. Lubbock: Let’s do what we do best! If you can, help clear a few items from a teacher’s list. Kick'n Koffee will be choosing ONE teacher and clearing their entire wishlist!

On-screen text

KICK'N KOFFEE Get Your Rear In Gear

Transcript

Hi, my name is Derek. I'm a fifth grade science teacher. I'm here with Kick'n Koffee, who has been supporting educators since 2023. What I would like to do is to drop your wishlist in the comments below and so our 806 community can help fulfill those wishlists. Because we know that a lot of educators take money out of their pockets. Let's get those wishlists filled and Kick'n Koffee would love to take one of those wishlists and fulfill it as a company supporting you. So thank you Kick'n Koffee, thank you 806 community, thank you educators, teachers. You're all amazing and we love you.