Why it worked
The video uses a popular song to create a relatable and aspirational mood, while visually demonstrating a desirable hairstyle transformation. The creator's engaging presentation and the satisfying reveal of the final look likely contributed to its virality.
Summary
The creator demonstrates how to use hot rollers to achieve voluminous curls. After applying the rollers and letting them set, she removes them, styles her hair, and finishes with hairspray.