i'm trying to get a bag

@christianchanel

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Chanel vanity bagseen in 2 videos →

Why it worked

The video taps into the relatable dilemma of choosing a gift, especially a luxury item, and leverages the aspirational nature of the Chanel brand. The direct question to the audience encourages engagement.

Summary

The creator is trying to decide between two Chanel vanity bags as a gift for her mother. She is leaning towards a burgundy one because her mother already has a black bag.

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Original caption

HELPPPPP 😭 which one do you think she’d like better!!!??? She’s been really wanting a Chanel vanity ever since she saw all the videos on TikTok and reallyyyyyy wanted a classic black one but I just bought her a black bag for Mother’s Day AND all of her bags to date are black so my brother was suggesting to give her a nice pop of color with burgundy since it’s not too loud and still gives her a little pizazz that she can dress up or down with anything. But IDKKKKKKK what do you guys think!? #chanel #chanelvanity #matthieublazy #chanelbag #luxuryshopping