this is sick

@christianchanel

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SoundTikTok sound · original sound - christianchanel

Promoted product

Chanel vanity bag

CHANEL Small Vanity with Chain

2 videos

Why it worked

The video taps into the aspirational nature of luxury goods and the relatable act of gift-giving. The creator's personal decision-making process and the visual appeal of the Chanel products create engagement.

Summary

The creator is shopping for a Chanel vanity bag as a gift for her mother, debating between two styles. She ultimately decides on a burgundy one, reasoning that her mother already has a black bag. The video concludes with the creator receiving the shopping bags.

Structure

1Showing off two Chanel vanity bags
2Discussing the bags and choosing one for mom
3Explaining the color choice
4Receiving the shopping bags

Product placement

Chanel: ACTS - The video shows the creator considering and purchasing Chanel vanity bags. The bags are the central focus of the video, and the creator discusses their features and suitability. Removing them would fundamentally change the video's content. Chanel: APPEARS - The Chanel logo appears on the shopping bags. Removing this would not change the video's content.

Original caption

Which bag are we choosing because the new Chanel vanities are INSANE!!!! Personally I LOVE the suede and the embossed (which they didn’t have available 😭) but I’ll be traveling soon so I’m happy to find it out of state like I did with my Gold Maxi But @matthieu_blazy , the creative genius you are, I can not WAITTTTTT to see what else you have in store for @chanelofficial because EVERYTHING 10/1000000 #chanelvanity #chanelboybag #matthieublazy #designerbag #luxuryshopping

More from @christianchanel

On-screen text

this is sick this is crazy i'm trying to get a bag for my mom and surprise her so it's either between this one and this one i think i want to go with this one for her because i'm getting one that's brown but i think she wants this one but i think she needs this one i just don't think she knows that she needs it yet so we're going to get you burgundy but i said black but he said burgundy because you just got a black bag oh my gosh okay take mom's and then i'll take mine thank you so much this is so cutesy oh this is heavy

Transcript

this is sick wow definitely giving like fall but I was thinking this is crazy I'm trying to get a bag for my mom and surprise her so it's either between this one and this one I think I want to go with this one for her because I'm getting one that's brown but I think she wants this one but I think she needs this one I just don't think she knows that she needs it yet so we're going to get you burgundy but I said black but he said burgundy because you just got a black bag oh my gosh okay take mom's and then I'll take mine thank you so much this is so cutesy oh this is heavy