You think I got hit by the car, right?

@ishtari_ghana

36.6K followers · usually 2.0K views a post

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SoundTikTok sound · original sound - ishtari_ghana

Promoted product

Ishtari

Download Ishtari by elena online trading on the App Store. See screenshots, ratings and reviews, user tips, and more apps like Ishtari.

6 videos

Why it worked

The video uses a common TikTok trope of a near-miss accident to grab attention, then pivots to a timely sale announcement, leveraging a popular event (Ghana playing football) to create relevance.

Summary

The creator playfully pretends to have been hit by a car, then reminds viewers that the DAI DAI Festival sale is live on the Ishtari app with discounts up to 75% off.

Structure

1Playful near-miss with a car
2Reminder about the DAI DAI Festival
3Details of the sale (75% off)
4Call to download the app and shop

Product placement

Ishtari app: ACTS - it is a shopping app where a festival sale is happening. Removing it would change what happens in the video.

Original caption

You thought I got hit by the car, right? 😭 Relax, I’m fine, But since Ghana is playing today, let me remind you of something equally important… The DAI DAI Festival is still LIVE on the app with up to 75% OFF on thousands of products! So while you’re watching the match, don’t forget to score some deals too Download the app and start shopping now before the best deals disappear!

More from @ishtari_ghana

Call to action

Download the app and start shopping now before the best deals disappear!

On-screen text

You thought I got hit by the car, right? Relax, I’m fine, But since Ghana is playing today, let me remind you of something equally important… The DAI DAI Festival is still LIVE on the app with up to 75% OFF on thousands of products! So while you’re watching the match, don’t forget to score some deals too Download the app and start shopping now before the best deals disappear!

Transcript

You think I got hit by the car, right? No, I want to hit by the car. But since today Ghana is playing football, here is a quick reminder. The Daily Festival is still live on the app with discount up to 75% off on everything you love. Don't miss out.