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All breakouts
5.1Talking HeadStory Open hookEcommerce
Hook
Excuse me, take your money.
@ishtari_ghana
36.6K followers · usually 2.0K views a post
Views
10.6K
Likes
452
Comments
10
Shares
1
Why it worked
The video uses a relatable scenario of returning lost money to draw viewers in, then transitions into a promotion for an e-commerce app with significant discounts, creating a sense of urgency and value.
Summary
A person runs after another, calling out to them to take their money. The second person explains that they are offering deals on the Ishtari app, with discounts up to 70% off on specific categories.
Structure
- 1Person calls out to another to return money
- 2Explanation of app deals and discounts
- 3Mention of specific categories and pricing
- 4Call to process the order
Product placement
The Ishtari app is mentioned as the platform for deals and discounts.
Original caption
The 44 GH¢ and 444 GH¢ deals are LIVE! Yes, you read that right. Discover amazing finds at just 44 GH¢ and 444 GH¢ across our Anniversary categories. Open the Ishtari app, explore the deals, and start filling your cart with your favourites. Your Anniversary shopping just got even better. #IshtariGhana #44GHC #444GHC #4thAnniversary #AnniversaryDeals
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