Meet Cutes NYC x Pedigree excuse me

@meetcutesnyc

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SoundTikTok sound · original sound - meetcutesnyc

Promoted product

Pedigree

Why it worked

The video likely performed well due to its heartwarming narrative about the bond between a woman and her dog, combined with a serendipitous product placement that felt like a 'manifestation'. The emotional connection and relatable story of pet companionship, coupled with the unexpected appearance of the product, created a memorable and engaging piece of content.

Summary

A woman is interviewed on the street with her dog, Oliver, and discusses their relationship and how Oliver is her best buddy. The interviewer then reveals a bag of Pedigree dog food and a dog bowl, highlighting the brand's long history of care for pets and their owners.

Structure

1Introduction and question about relationship
2Discussion of Oliver's birthday and rescue story
3Oliver's emotional meaning and the owner's lifelong love for dogs
4Revelation of Pedigree dog food and bowl
5

Original caption

#PEDIGREEpartner Looking through the years of memories Tracey and Oliver have shared together was a beautiful reminder of just how much our pets become part of our lives. @Pedigree is celebrating 40 years of their 6-in-1 goodness promise, supporting generations of dogs and the people who love them. #PEDIGREEGoodThenBetterNow #meetcute #pets #nyc

More from @meetcutesnyc

Product placement

Pedigree (logo appears on screen and a bag of dog food is shown and discussed) - acts, provides dog food and a dog bowl. Removing it would change the video's focus and the ending. Meet Cutes NYC (text on screen and creator handle) - acts, the creator/channel that produces the video. Removing it would change the video's origin.

On-screen text

Meet Cutes NYC x Pedigree excuse me AMARYLLIS are you two a couple? me and the dog? we areeeee helloooooooo hey! how did you and Oliver first meet? today is his birthday Happy Birthday Oliver 10 years old today and we met-- he's a rescue we're so in love what's your favorite thing about Oliver? his empathy big empathy and spooning we spoon to the left, we spoon to the right what does Oliver mean to you emotionally? yeah, I'm single so he's like my best buddy did you have a childhood dog? I did I've had a dog my whole life the day I was born my dad brought home a dog and a kitten do you have any photos over the years? hello... he has a hashtag! #LifeOfOliver (sepia tone photo of woman and dog) (photo of woman and dog) (photo of woman and dog) (photo of dog) (black and white photo of woman and dog) because you've built so many memories together with Oliver something that's been part of people's relationships with their dogs for generations stop it! stop it! no way... hello!! did we not just manifest this?! PEDIGREE has been bringing that same sense of care and nostalgia to pet owners for over 40 years and here's a dog bowl for Oliver as well are you getting this on film? I love you, New York <3 I'm a New Yorker, originally Thank you Tracy and Oliver! you guys are great!

Transcript

Excuse me. Are you two a couple? Me and the dog? Me and the dog? We areeeee. Helloooooooo. Hey! How did you and Oliver first meet? Today is his birthday. Happy Birthday Oliver. 10 years old today. And we met-- He's a rescue. We're so in love. What's your favorite thing about Oliver? His empathy. Big empathy. And spooning. We spoon to the left, we spoon to the right. What does Oliver mean to you emotionally? Yeah, I'm single. So he's like my best buddy. Did you have a childhood dog? I did. I've had a dog my whole life. The day I was born, my dad brought home a dog and a kitten. Do you have any photos over the years? Hello... He has a hashtag! #LifeOfOliver Because you've built so many memories together with Oliver. Something that's been part of people's relationships with their dogs for generations. Stop it! Stop it! No way... Hello!! Did we not just manifest this?! Pedigree has been bringing that same sense of care and nostalgia to pet owners for over 40 years. And here's a dog bowl for Oliver as well. Are you getting this on film? I love you, New York <3 I'm a New Yorker, originally. Thank you Tracy and Oliver! You guys are great!