What are you searching?

@googlesearch

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SoundTikTok sound · original sound - googlesearch

Why it worked

The video uses a relatable, high-energy street interview format to naturally integrate the Google Search interface, making the brand feel like a helpful companion in everyday life rather than an advertiser.

Summary

A Google Search-branded interviewer asks a woman on the street about her recent search history, leading to a story about how she impulsively adopted a puppy at a wedding in Antigua. The conversation touches on the challenges of the adoption and the search for a no-pull leash.

Structure

1Interviewer asks about recent search history
2Woman explains her search for a puppy leash
3Woman tells the story of adopting a puppy at a wedding
4Interviewer and woman discuss the aftermath of the adoption
5Woman confirms she found a leash and shares the dog's name

Product placement

Google Search: (a) it ACTS — the interface is operated to search for a product, and the creator uses the Google Search branding on the microphone and in the video title. Removing it would change the video's premise as a Google-branded interview series.

On-screen text

What are you searching? I recently searched what's the best no-pull leash for puppies SEARCH ON THE STREET Do you want to adopt a dog?

Original caption

What are you searching? For Alex, it's all about her new puppy. #GooglePartner #searchonthestreet #interview #puppy

More from @googlesearch

More breakout videos from this creator.

Transcript

What are you searching? Well, I recently searched what is the best no-pull leash for puppies. Search On The Street. Puppies. Congratulations. Thank you so much! Where did we get him? Well, he was forced upon me. Puppy was forced upon me at a wedding. That's right. What do you mean? We were at this wedding on an, you know what, in a different country. Go ahead, name it. Antigua. Listen, the bride loves dogs, okay? She had a big event where she was like, "Do you want to adopt a dog?" The immediate answer was no. Right. And then boyfriend took a nap on a chair. I called them and said, "Absolutely we'll be doing that," and I took the dog without him knowing. When a bride wants to do something, you need to kind of do the thing the bride wants to do. Not if the bride says you have to adopt a live animal in a different country. Do what the bride wants you to do. How did things go from there? Listen, I love my dog. Now the dog is a huge part of my life. Did we get the leash? We did get the leash. I have a great leash. We got the leash. What's your dog's name? Jelly. Now you have Jelly. Melted cheese is a beautiful thing.