Why it worked
The video uses a simple, relatable social experiment format that encourages viewer engagement through the lighthearted and humorous reactions of the participants.
Summary
A creator walks around a university campus and challenges students to smile, with those who do having to pay 500 Naira. The video captures the reactions of various students as they are approached and asked to participate in the challenge.
Structure
- 1Creator approaches a student with a challenge
- 2Student smiles and is shown the challenge terms
- 3Student pays the required amount
- 4Creator repeats the process with multiple students
- 5Video ends with a compilation of reactions
Call to action
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On-screen text
You Smile you pay #500 (Part Two)
@emvass1
Chakam
See fine smile😂
Easy ma,😂
Yes Alaji😂
Kire 🙄
Ehenn😂
Omo🙈
As u r suppose smile now✨
Fulbena just #500😂😂
Smile is Sunnah 😂
Follow for more @emvass1
Love y'all 😂