Why it worked
The video leverages a popular celebrity's makeup look as inspiration, tapping into fan interest and beauty trends. The creator's step-by-step tutorial format, combined with clear product mentions and demonstrations, makes it easily replicable and informative for viewers interested in recreating the look.
Summary
The creator recreates a makeup look inspired by Jihyo from TWICE, using various products for skin prep, base, contour, blush, eyeshadow, and finishing touches. The video showcases a step-by-step makeup application process, culminating in the final look.