Why it worked
The video leverages a popular and aspirational aesthetic (Victoria's Secret makeup) and provides a step-by-step tutorial using a variety of well-known beauty products. The clear on-screen text identifying each product makes it easy for viewers to follow along and potentially purchase the items themselves.
Summary
The video is a makeup tutorial inspired by Victoria's Secret. The creator applies various makeup products including foundation, concealer, contour, blush, highlighter, and lip products to achieve a glowing look. The tutorial showcases multiple brands and products used in the process.
Structure
- 1Introduction and hair prep
- 2Applying base makeup (brow glue, serum, concealer, powder)
- 3Contouring and bronzing
- 4Applying blush and highlighter
- 5Lip liner and gloss application
- 6Setting spray and final touches
Product placement
Maybelline Superlock Brow Glue: ACTS - used to style eyebrows. Removing it would change the makeup look. L'Oréal True Match Tinted Serum: ACTS - applied to the face as foundation. Removing it would change the makeup look. Haus Labs Concealer: ACTS - applied to the under-eye area and blemishes. Removing it would change the makeup look. Huda Beauty Setting Powder: ACTS - applied to set makeup. Removing it would change the makeup look. Isadora Contour Stick: ACTS - used to contour the face. Removing it would change the makeup look. Maybelline Liquid Blush Blazing Blush: ACTS - applied to the cheeks. Removing it would change the makeup look. H&m Beauty Highlighter Pearl Glow: ACTS - applied to highlight the face. Removing it would change the makeup look. L'Oréal Bronze to Paradise Back to Bronze: ACTS - used to bronze the face. Removing it would change the makeup look. Dior Backstage Glow Maximizer Palette: ACTS - used to highlight and add glow to the face. Removing it would change the makeup look. Charlotte Tilbury Airbrush Flawless Finish Fair: ACTS - used to set makeup. Removing it would change the makeup look. Maybelline Lasting Fix Setting Spray: ACTS - sprayed on the face to set makeup. Removing it would change the makeup look. Isadora all in one Lip Liner Bare Beige: ACTS - used to line the lips. Removing it would change the makeup look. Lancôme Juicy Tubes Magic Spell: ACTS - applied to the lips. Removing it would change the makeup look. Victoria's Secret: APPEARS - mentioned in the title and caption as the inspiration for the makeup look. Removing it would not change what happens in the video.