gourmand girlies get it

@quickflick

157.0K followers · usually 1.6K views a post

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SoundTikTok sound · drizzy flume dj cara

Promoted product

Quick Flick Hair & Body Perfume Mists

Why it worked

The video taps into a popular trend of "gourmand" fragrances and uses visually appealing product displays and relatable "girlies" language to appeal to a target audience, making the product desirable through association with sweet treats.

Summary

The video showcases a variety of Quick Flick hair and body perfume mists, highlighting their "gourmand" scents inspired by desserts. The creator places several of these products into a shopping cart, implying a purchase.

Structure

1Showcases Quick Flick perfume mists on a store shelf
2Highlights "gourmand" scents with emojis
3Places multiple perfume mists into a shopping cart
4Closes up on the variety of scents in the cart

Product placement

Quick Flick (acts): This is a brand of hair and body perfume mists. The video shows multiple scents from this brand being displayed on a shelf and then placed into a shopping cart. The brand name is visible on the packaging. Removing it would change what happens in the video.

Original caption

Gourmand fragrances just do it better ✔️ Inspired by your favourite sweet treats & delicious delights, our Serving Scent Hair & Body Perfume Mists are designed to leave you smelling as good as your dessert order 🍒 Glazed Cherry 🎀 Pink Marshmallow 🥥 Coconut Tropics 🍦 Vanilla Caramel 🌸 Dragonfruit Musk Worn solo or paired with another to create a signature scent that's uniquely yours 💫 Stocked exclusively at your local @BIG W Australia #perfume #bodymist #scentcombo #perfumetok #gourmand