I'll be smelling like vanilla from now on 🧁🍦✨

@gem.au

79.8K followers · usually 5.9K views a post

Views

159.9K

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8.0K

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Selling · Other Product

Gemseen in 10 videos →https://gem-products.co/pages/competition-sign-up ↗

Why it worked

The video leverages the popular "gourmand" scent trend and the satisfying visual of shopping for self-care products. The creator's choice to focus on a specific, appealing scent profile and the aesthetic presentation of the Gem products likely resonated with viewers interested in fragrance and personal care routines.

Summary

The creator showcases Gem brand body wash and deodorant in vanilla sugar scent, selecting them from store shelves and placing them into a shopping basket. The video highlights the products as part of a routine for smelling good.

Structure

1Showcases Gem body wash on shelf
2Picks up and examines body wash
3Places body wash in shopping basket
4Showcases Gem deodorant on shelf
5Picks up and examines deodorant
6

Original caption

Drown me in vanilla sugar #howtosmellgood #showerroutine #gourmandfragrance #gourmandgirlies #bathroomroutine

More from @gem.au

Their other posts in the index, biggest breakout first.

Places deodorant in shopping basket

Product placement

Gem body wash: it is a skin-loving body wash with hyaluronic acid, shea butter & glycerine for nourishing skin hydration. It ACTS by being selected and placed in a shopping basket. Removing it would change what happens in the video. Gem deodorant: it is a skin-loving deodorant with 48h sweat protection. It ACTS by being selected and placed in a shopping basket. Removing it would change what happens in the video.