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All breakouts
26.3Talking HeadOther hookLifestyle
Hook
oops, tripped & fell into DECJUBA
@rachgold_
3.9K followers · usually 681 views a post
Views
17.5K
Likes
71
Comments
17
Shares
9
Promoted product
DECJUBA
DECJUBA is an Australian fashion brand creating effortless and versatile styles designed to make you look and feel amazing every day.
Why it worked
The video uses a relatable and humorous "oops" moment to introduce a fashion haul, making the product reveal feel organic and engaging. The focus on a visually appealing, sparkly jacket also likely contributed to its shareability.
Summary
The creator shows off a new denim jacket from the brand DECJUBA. She holds up the shopping bag, then reveals the jacket, puts it on, and poses with it, highlighting its sparkly details.
Structure
- 1Holding up shopping bag
- 2Revealing and showing off jacket
- 3Putting on jacket
- 4Posing and showing details
Product placement
DECJUBA (brand name on bag and on jacket tag): ACTS - it is the brand of the shopping bag and the jacket being shown. Removing it would change what happens in the video. DECJUBA (brand name on jacket tag): ACTS - it is the brand of the jacket being shown. Removing it would change what happens in the video.
Original caption
catch me in this at daycare pickup ✨ 💎 @DECJUBA #decjuba #denimjacket #unboxing
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