I've got a dish dupe, guys.

@francesca.angelas

15.3K followers · usually 1.4K views a post

Views

124.4K

Likes

3.5K

Comments

49

Shares

464

SoundTikTok sound · original sound - francesca.angelas

Promoted product

Kmart

Kmart is a retail store that sells a variety of home goods and decor items, including vases, towels, and tablecloths.

9 videos8 creators

Why it worked

The video leverages the popular 'dupe' trend, which provides high value to viewers by promising a luxury look at a fraction of the price, creating immediate interest and engagement.

Summary

The creator showcases clothing items from Kmart, claiming they are a high-quality, affordable alternative to the brand Dish. She expresses excitement about the find and offers to model them for her followers.

Structure

1Introduction of the Kmart dupe
2Comparison of quality to the original brand
3Expression of excitement and styling advice
4Call to action for a try-on video

Product placement

Original caption

lmk if you want to see them on me!! And I shall film a vid xx ✨🤎 @kmart australia #kmartfinds #kmartaustralia #kmart #fyp

More from @francesca.angelas

Call to action

lmk if you want to see them on me!!

On-screen text

KMART ~ DISSH DUPE

Transcript

I've got a dish dupe, guys. Oh my goodness. I have these from Dish at home. They are a little bit longer, I must say, but the quality, like the feel of them, are like literally identical. These are quite literally the exact same. I am obsessed with them. Obviously I want to try them on because with my white linen pants, I am, yeah. I'm so here for this. Oh my goodness. I can't. I'm so excited. These tops for me, like with white linen pants, literally elevate my outfit to another level. I love them for that reason. Anyway, I just wanted to give you a little PSA and let you guys know. Bye.