Why it worked
The video follows a popular 'get ready with me' format, which is highly relatable and engaging for viewers interested in beauty and lifestyle content. The creator showcases a variety of products in a natural, everyday context, making it feel authentic and aspirational.
Summary
The creator is getting ready for their "9-5" job, going through a morning skincare and makeup routine. They apply various products including serum, balm, sunscreen, lotion, deodorant, body mist, and mascara before putting on their work uniform and preparing their tote bag.
Structure
- 1Morning skincare routine
- 2Applying makeup
- 3Getting dressed in uniform
- 4Preparing work bag
Product placement
Crest toothpaste (acts - used for brushing teeth, removing it would change the video); Good Molecules Niacinamide Serum (acts - used for skincare routine, removing it would change the video); Whipped Beef Tallow Balm for Skin (acts - used for skincare routine, removing it would change the video); La Roche-Posay Anthelios Sunscreen (acts - used for skincare routine, removing it would change the video); EOS Body Lotion (acts - used for skincare routine, removing it would change the video); Dove Deodorant (acts - used for personal hygiene, removing it would change the video); Bath & Body Works Strawberry Dream Body Mist (acts - used for fragrance, removing it would change the video); unknown perfume rollerball (acts - used for fragrance, removing it would change the video); unknown lip product (acts - used for makeup, removing it would change the video); Maybelline Great Lash Mascara (acts - used for makeup, removing it would change the video); Enterprise uniform shirt (appears - worn as clothing, removing it would not change the video); Michael Kors tote bag (appears - carried as an accessory, removing it would not change the video)