what concealer do you use?

@itsedonna

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SoundTikTok sound · original sound - kitsch.fx

Promoted product

Centellian 24 PDRN Glowing Eye Patch

Instantly plump & brighten under-eyes with PDRN & 4-type Hyaluronic Acid. Korean eye patch for dark circles, puffiness & fine lines.

Why it worked

The video uses a common viewer question as a hook and then reveals a skincare routine as the answer, positioning skincare products as a "concealer" alternative. This unexpected framing and the visual appeal of the products likely drove engagement.

Summary

The video demonstrates a two-step skincare routine for the under-eye area. First, eye cream is applied, followed by eye patches to lock in the formulas, promising smoother and brighter under-eyes.

Structure

1Question about concealer
2Apply eye cream
3Apply eye patches
4Reveal eye patches as concealer
5

Original caption

What concealer? It’s skincare #eyecream #eyepatches #skincarehack #centellian24 #pdrneyecream @Centellian24

More from @itsedonna

Product placement

Centellian 24 PDRN Glowing Eye Patch (ACTS - used as part of a skincare routine to improve under-eyes, result is smoother and brighter under eyes. Removing it would change the routine and result.) Centellian 24 PDRN Eye Cream (ACTS - used as part of a skincare routine to improve under-eyes, result is smoother and brighter under eyes. Removing it would change the routine and result.)

On-screen text

what concealer do you use? step 1 eye cream TECA + PDRN step 2 Eye patches lock in both formulas leave on for 20-30 mins smoother and brighter under eyes This is my concealer