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22.6Talking HeadOther hookEducation
Hook
I study engineering
@juiceditup
822.3K followers · usually 174.8K views a post
Views
3.8M
Likes
385.7K
Comments
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Why it worked
The video uses a relatable, high-contrast emotional shift that perfectly captures the 'engineering student' stereotype, making it highly shareable among peers.
Summary
A student humorously depicts the chaotic and stressful reality of studying engineering throughout their four years of college. The video uses a dramatic shift in tone to contrast the simple statement of their major with the actual struggle of meeting deadlines.
Structure
- 1Calm introduction of major
- 2Transition to high-stress realization
- 3Dramatic outburst about workload
- 4Return to calm state
On-screen text
I study engineering
1st Year
2nd Year
3rd Year
4th Year
Transcript
I study engineering. I study engineering. Oh my god, yes! I study engineering. You don't want to work here. I am so behind on assignments due tonight. Oh, I don't know how I'm going to get it done. I study engineering.
Original caption
It is NOT a linear progression 😭 #engineering #university #college
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