Why it worked
The video uses a relatable and slightly exaggerated claim about the difficulty of software engineering, combined with visually engaging imagery, to capture attention. The repetitive text overlay reinforces the central theme.
Summary
The video displays various scenes related to software engineering, including code on a laptop, students in a classroom, a close-up of an eye, a computer science textbook, and a person looking at code on a monitor. The text "The Hardest Degree in the World - Software Engineering" is overlaid on all scenes.