Why it worked
The video uses a common engagement tactic of posing a difficult choice, making viewers pause and consider their values. The inclusion of AI tools at the end, particularly one focused on environmental benefit, aligns with current trends and potentially taps into a desire for positive impact.
Summary
The creator presents a series of choices between two contrasting images, asking the viewer to pick one. The video culminates with the logos of ChatGPT and EcoGPT, implying a choice between general AI and an AI specifically for environmental benefit.