3 Things Your Marketing Portfolio Needs

My marketing portfolio got 100k views last year and got me interviews at these companies. Here are three things you should include in your marketing portfolio that marketing managers are looking for. If you've ever managed social media, whether that's for your school, a small brand, or your own accounts, include it. Showcase your top performing posts and include metrics like follower growth, engagement rate. And most importantly, the strategy behind why they had the most impact. Next, influencer marketing. This one's especially helpful if you've already worked with brands or creator side. You can show how you reached out to creators like your messaging, your tone, and how you cultivated that relationship. And include the content they created and the results for the company. Last is email marketing. If you're in school, include emails that you created from assignments, copywriting and design skills. If you worked with a brand, you can add in metrics like revenue, open rate, and click rate. I'm also doing marketing portfolio reviews if anyone wants feedback. Just click the link in my bio for more. Let me know if you want any more early career tips.