How to build your UGC portfolio for FREE using Canva :)

@jannie_chang_

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Why it worked

The video provides a clear, actionable, and free solution to a common problem for aspiring UGC creators: building a professional portfolio. The creator's personal success story adds credibility and motivation, while the step-by-step breakdown makes the process seem achievable.

Summary

The creator explains how to build a UGC portfolio for free using Canva. She details the essential pages to include: a landing page, UGC examples, an about me page, a credibility page, a services and packages page, and a final contact page. She emphasizes making the portfolio professional, easy to navigate, and visually appealing to potential clients.

Structure

1Introduction and personal success story
2Importance of a portfolio and using Canva
3Landing page essentials (website vs. presentation, photo, contact info)

Original caption

I’m breaking down every single page you need, what to include, what to leave out, and how to structure it so that when a brand lands on your page they immediately want to work with you. Because a strong pitch means nothing if the portfolio it’s attached to isn’t doing its job. My portfolio has come a LONG way from the start. A few things that most people skip: 🤍 Why you need a website and not a presentation 🤍 What to put on your landing page so brands can contact you in literally one click 🤍 How to label your UGC examples 🤍 What to do if you haven’t worked with any paid brands yet 🤍 The one thing you should never include in your portfolio that could be costing you money without you realizing it Building a portfolio that actually converts is one of the first things I teach in my UGC Starter Guide, along with everything else you need to go from zero to your first paid brand deal. #ugccreator #ugcportfolio #ugcforbeginners #branddeals #howtostartugc ——— how to build a UGC portfolio, UGC portfolio for beginners, how to get brand deals, UGC creator portfolio, UGC for beginners, UGC tips, how to start UGC, UGC portfolio mistakes, how to land brand deals as a UGC creator

More from @jannie_chang_

On-screen text

How to build your UGC portfolio for FREE using Canva :) Hi and I've made $25,000 from UGC three months my 9 to 5 job to pursue UGC full time quick context your portfolio is your storefront it is your resume when a brand looks at your portfolio you want to make it to say yes so what you're gonna do is save this video Canva and build your portfolio for completely free one important thing you wanna create a website Website not a presentation a brand needs to be able to scroll up and down not just click through slides page 1 is your hero or your landing page this is the first thing they see so it needs to stop them immediately a well lit photo where you can clearly see your face not blurry not filtered of course make sure you include your name all your socials and your email hyperlinked so that they can click it easily next is an analytics page so if you have any analytics make sure that you include those here if you don't have any yet do not worry skip this page completely and come back to it when you do which is arguably the most important page is your UGC examples this is what they actually came to see so make sure you're giving it the most space you're also separating your videos into categories you can do it by paid ads versus organic or by niche honestly whatever makes the most sense for your portfolio but just be sure to label every single video with the type of UGC it is problem solution three reasons why product demo before and after brands want to be able to visualize exactly what you and the labels will just make that easier next you're gonna want an about me page please keep this short page is a long paragraph about yourself most brands will read your first sentence and then just keep on scrolling so I like to use simple bullet points instead include your age where you're based a few fun HUMAN facts you want to come across as a real person not a robot and of course include a photo or a short about me video here it makes the whole page feel warmer and more personal next is your credibility page brands that you've worked with in the past also include testimonials that you've collected here and if you haven't worked with any paid brands yet do not panic you can just title this page brands I've created content for and include the brands from your mock content you did technically create content for them next you want a services and packages page *contact for sales and influencer collaborations* UGC video scripting, storyboarding, & editing - Concept and script - 2-3 rounds of edits - Product showcasing & unboxing - Voiceovers - Raw footage - "High-quality" and "hands-on" style - Design additional files Add-ons - 1-2 hooks - Full nights - 2-3 hooks - Raw footage - Product showcasing & unboxing - Voiceovers - "High-quality" and "hands-on" style - Design additional files Package Bundles HR TESTER - 2 hooks - 2s thumbnails - 2s videos - 2s thumbnails - 30 days paid of usage - 30 days paid of usage all the types of content you offer but do not put your rates anywhere on this page or anywhere on the portfolio at all if you list your rates publicly you might accidentally lock yourself into a price when the brand actually has a much higher budget in other words always leave room to negotiate you'll want to close with another photo of yourself if you have like a slogan or a tagline make sure you put that here too and once again hyperlink your email and all of your socials make it as easy as possible for them to contact you and that's your entire portfolio built for free Canva in one sitting

Transcript

If you don't have a portfolio yet, brands are not taking you seriously. Let me show you how to fix that for free. If you're new here, hi, my name is Jannie and I've made $25,000 from UGC in the last three months. I recently quit my 9 to 5 job to pursue UGC full time. Quick context, your portfolio is your storefront, it is your resume. When a brand looks at your portfolio, you want to make it so easy for them to say yes. So what you're gonna do is save this video and you're gonna go on Canva and build your portfolio for completely free. One important thing before you start, you wanna create a website, not a presentation. A brand needs to be able to scroll up and down, not just click through slides. Page 1 is your hero or your landing page. This is the first thing they see, so it needs to stop them immediately. A well-lit photo where you can clearly see your face, not blurry, not filtered. Of course, make sure you include your name, all your socials, and your email hyperlinked so that they can click it easily. Next is an analytics page. So if you have any analytics, make sure that you include those here. If you don't have any yet, do not worry, just skip this page completely and come back to it when you do. Next page, which is arguably the most important page, is your UGC examples. This is what they actually came to see, so make sure you're giving it the most space. You're also separating your videos into categories. You can do it by paid ads versus organic or by niche. Honestly, whatever makes the most sense for your portfolio, but just be sure to label every single video with the type of UGC it is, problem solution, three reasons why, product demo, before and after. Brands want to be able to visualize exactly what you and the labels will just make that easier. Next, you're gonna want an about me page. Please keep this short. If your about me page is a long paragraph about yourself, most brands will read your first sentence and then just keep on scrolling. So I like to use simple bullet points instead. Include your age, where you're based, a few fun HUMAN facts about yourself. You want to come across as a real person, not a robot. And of course, include a photo or a short about me video here. It makes the whole page feel warmer and more personal. Next is your credibility page. Brands that you've worked with in the past, also include testimonials that you've collected here. And if you haven't worked with any paid brands yet, do not panic. You can just title this page brands I've created content for and include the brands from your mock content. You did technically create content for them. Next, you want a services and packages page. Here you're gonna list all the types of content you offer, but do not put your rates anywhere on this page or anywhere on the portfolio at all. If you list your rates publicly, you might accidentally lock yourself into a price when the brand actually has a much higher budget. In other words, always leave room to negotiate. On the final page, you'll want to close with another photo of yourself. If you have like a slogan or a tagline, make sure you put that here too. And once again, hyperlink your email and all of your socials. Basically, make it as easy as possible for them to contact you. And that's your entire portfolio, built for free on Canva in one sitting.