Trying Melbourne's hottest new coffee spot

@evarodgersss

4.3K followers · usually 1.4K views a post

Views

19.1K

Likes

391

Comments

8

Shares

105

Selling · Other Product

Pinned Coffee

Why it worked

The video taps into the virality of popular food and drink trends, showcasing a visually appealing product and the experience of trying it, which resonates with viewers interested in local hotspots and food reviews.

Summary

Two friends try a popular new coffee spot in Melbourne, experiencing long queues and enjoying a unique iced coffee drink. They find the coffee to be an 'unreal' and perfect afternoon treat, vowing to return.

Structure

1Trying the hottest new coffee spot
2Experiencing long queues
3Receiving and preparing the coffee
4Tasting the coffee
5Expressing enjoyment and intent to return

Product placement

REVERENCE COFFEE ROASTERS (appears - bags of coffee are visible in the background, but they do not act or affect the video's narrative). Pinned Coffee (acts - the video is about trying coffee from this spot, and the sign for the coffee shop is shown). bygreen (appears - logo on a box of straws, does not affect the video's narrative). Fire Sprinkler Booster (appears - a sign on a red box, does not affect the video's narrative).

On-screen text

Original caption

Trying the viral Pinned coffee in Melb CBD. @yenzi #coffeespot #workcoffee #viralcoffee #melbournecbd

More from @evarodgersss

Their other posts in the index, biggest breakout first.

Trying Melbourne's hottest new coffee spot insane. career around But outside week, had hype SO up there, drink except what essentially coffee Oreos was unreal. afternoon drink say back of favourites.

Transcript

insane. career around But outside week, had hype SO up there, drink except what essentially coffee Oreos was unreal. afternoon drink say back of favourites.