MELBOURNE I KNOW

@kimmyyliew

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SoundTikTok sound · original sound - barrio_oldies

Promoted product

Pinned Coffee

2 videos2 creators

Why it worked

The video taps into the popular trend of discovering hidden gems and aesthetically pleasing cafes in Melbourne, using visually appealing drinks and a cozy laneway setting to capture viewer interest.

Summary

This video showcases Pinned Coffee, a hidden laneway coffee shop in Melbourne. It highlights their unique drinks like the Einspanner and Matcha Earl Grey, as well as their upcoming pastries, and mentions a free grand opening event.

Structure

1Introduction to Melbourne laneway coffee culture
2Introducing Pinned Coffee and their grand opening
3Showcasing signature drinks (Einspanner, Matcha Earl Grey)
4Highlighting latte art and upcoming pastries
5

Original caption

FREE DRINKS on grand opening day. Melbourne’s obsession with hidden laneway cafes be so fr #melbournecoffee #coffeemelbourne #melbournematcha #matchamelbourne #melbournehiddengem

More from @kimmyyliew

Product placement

Pinned Coffee: ACTS - it is a coffee shop that serves drinks and pastries. Removing it would change what happens in the video. It is the subject of the video. Matsu Tea Roastery: APPEARS - it is a brand of matcha used in the coffee. Removing it would not change what happens in the video, as the focus is on the coffee shop's drinks, not the tea brand itself.

Call to action

Follow them to stay tuned.

On-screen text

MELBOURNE I KNOW YOU LOVE A HIDDEN LANEWAY COFFEE SHOW YOU THIS PINNED COFFEE THEY'RE DOING FREE GRAND OPENING FOLLOW THEM TO CUTE RIGHT OUTSIDE FRESH SALON OF MELBOURNE'S FAVOURITE LIKE THE EINSPANNER LATTE TOPPED WITH CREAM AND ORANGE ZEST BLANC THAT NEEDS NO INTRODUCTION CUTEST LATTE ART PASTRIES ARE COMING MATCHA EARL GREY AND I LOVE THAT THE MATCHA DOESN'T GET OVERPOWERED TOO SWEET THEY ALSO USE GOOD QUALITY JAPANESE MATCHA TAMER LET'S JUST SAY I LIKE VERSION BETTER THEN I'LL LEAVE FIND THEM TUCKED LANE RIGHT NEAR TIPO OO

Transcript

Melbourne I know you love a hidden laneway coffee. So let me show you this. Pinned Coffee. They're doing free grand opening. Follow them to stay tuned. Cute right outside fresh salon. Of Melbourne's favourite like the Einspanner. Latte topped with cream and orange zest. Blanc that needs no introduction. Cutest latte art. Pastries are coming next week. I got the Matcha Earl Grey and I love that the matcha doesn't get overpowered. Too sweet. They also use good quality Japanese matcha. Tamer. Let's just say I like version better. Then I'll leave. Find them tucked lane right near Tipo OO.