MELBOURNE I KNOW

@kimmyyliew

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Promoted product

Pinned Coffee

2 videos2 creators

Why it worked

The video taps into the popular trend of discovering hidden gems and aesthetically pleasing cafes in Melbourne, using visually appealing drinks and a cozy laneway setting to capture viewer interest.

Summary

This video showcases Pinned Coffee, a hidden laneway coffee shop in Melbourne. It highlights their unique drinks like the Einspanner and Matcha Earl Grey, as well as their upcoming pastries, and mentions a free grand opening event.

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Transcript, structure and on-screen text

6 beats, a 101-word transcript and 35 lines of on-screen text — the parts you need to write your own version.

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Original caption

FREE DRINKS on grand opening day. Melbourne’s obsession with hidden laneway cafes be so fr #melbournecoffee #coffeemelbourne #melbournematcha #matchamelbourne #melbournehiddengem