Welcome to Kova Wax Studio

@kovawaxstudio

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SoundTikTok sound · Summer Vibe

Promoted product

Kova Wax Studioglossgenius.com

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2 videos

Why it worked

The video normalizes a potentially alarming side effect of waxing (pinpoint bleeding) by explaining it's normal and harmless, which builds trust and reduces client anxiety. The creator also shares how clients find her business, highlighting the effectiveness of social media marketing.

Summary

A licensed esthetician demonstrates an underarm waxing service at Kova Wax Studio, explaining that pinpoint bleeding is a normal occurrence for first-time clients. The video encourages viewers to book appointments through the provided bio link.

Structure

1Introduction to Kova Wax Studio and the esthetician
2Client's first underarm wax
3Explanation of pinpoint bleeding
4

Original caption

Don’t be alarmed if you notice a little pinpoint bleeding during your wax appointment. This can happen when a hair is deeply rooted and attached to a tiny blood vessel. It’s completely normal, harmless, and nothing to worry about. The bleeding is usually minimal and stops very quickly. Everyone’s skin and hair growth are different, and pinpoint bleeding is simply a normal reaction that can occur during hair removal. ✨ #HoustonWaxer #cypresswaxer #licensedesthetician #katywaxer #underarmwax

More from @kovawaxstudio

Product placement

Kova Wax Studio (ACTS - it is the business being advertised and demonstrated, removing it would change the video's purpose).

Call to action

Book your appointment via the link in my bio.

On-screen text

Don’t be alarmed if you notice a little pinpoint bleeding during your wax appointment. This can happen when a hair is deeply rooted and attached to a tiny blood vessel. It’s completely normal, harmless, and nothing to worry about. The bleeding is usually minimal and stops very quickly. Everyone’s skin and hair growth are different, and pinpoint bleeding is simply a normal reaction that can occur during hair removal. ✨ #HoustonWaxer #cypresswaxer #licensedesthetician #katywaxer #underarmwax

Transcript

Welcome to Kova Wax Studio. It's your girl Daren and I'm here to say that I waxed this lady underarms for the very first time. And as soon as I seen her, I was like, girl, how did you hear about me? And they always say, oh, I saw you on TikTok. Oh, I saw you on Instagram. Oh, I just typed in waxing on Google. And I just want to say I'm truly grateful for my business to pop up on these lovely people's pages. Anyway, she did pinpoint bleed because this is her first wax. And it might look alarming if you notice a little pinpoint bleeding during your wax appointment. This can happen when a hair is deeply rooted and attached to a tiny blood vessel. It's completely normal, harmless, and nothing to worry about. The bleeding is usually minimal and stops very quickly. Everyone's skin and hair growth are different, and pinpoint bleeding is simply a normal reaction that can occur during hair removal. Make sure you click the link in my bio to book your appointment.