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13.5Talking HeadBefore / After hookHealth
Hook
GRWM: ugly at night, pretty by day 🫶🏻✨🎀
@butenk_nataliia
93.6K followers · usually 55.9K views a post
Views
749.8K
Likes
20.7K
Comments
396
Shares
2.1K
Promoted product
Dr. Althea Aqua Pore Mask
Why it worked
The video uses a relatable 'get ready with me' format combined with a humorous and slightly absurd visual of the creator in full nighttime skincare gear. The transformation aspect, from 'ugly at night' to 'pretty by day', taps into common self-care aspirations and provides a satisfying visual payoff.
Summary
The creator demonstrates a nighttime skincare routine, applying various masks and lotions to their face and body. The video transitions from a 'night' look with masks to a 'day' look after the skincare steps.
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Transcript, structure and on-screen text
5 beats and 1 lines of on-screen text — the parts you need to write your own version.
Original caption
Ugly at night, pretty by day!🫶🏻✨🎀 #morningroutine #beauty #skincare #grwm #fyp
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