Olivia Rodrigo was just revealed

The video leverages the popularity of a major music artist and a widely played video game to create buzz. The announcement of a new in-game cosmetic item tied to a celebrity is a common driver of engagement within gaming communities.

The video announces that singer Olivia Rodrigo is being added as a new character skin to the game Fortnite. The announcement is presented with animated visuals and states that the skin will be available in the item shop later today.