Olivia Rodrigo was just revealed

@zeff_gaming

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SoundTikTok sound · original sound - zeff_gaming

Promoted product

Fortnite

Fortnite | Free-to-Play Cross-Platform Game

59 videos12 creators

Why it worked

The video leverages the popularity of a major music artist and a widely played video game to create buzz. The announcement of a new in-game cosmetic item tied to a celebrity is a common driver of engagement within gaming communities.

Summary

The video announces that singer Olivia Rodrigo is being added as a new character skin to the game Fortnite. The announcement is presented with animated visuals and states that the skin will be available in the item shop later today.

Structure

1Olivia Rodrigo revealed for Fortnite
2Animated character reveal
3Skin releasing in item shop today
4Visuals of the character in different settings

Original caption

The Singer Olivia Rodrigo Was Just Revealed To Be Coming Fortnite Chapter 7 Season 3 As A New Icon Series Skin Today In The New Item Shop Update! @fortnite @livbedumb #OliviaRodrigo #Fortnite #Music #FortniteNews #GamerGirl #ZEFF

More from @zeff_gaming

Product placement

Fortnite: ACTS - a video game where players compete. Olivia Rodrigo: ACTS - a singer whose likeness is being added as a character skin in Fortnite. ZEFF Gaming: APPEARS - the creator's handle, not relevant to the video's content.

Call to action

Rate it 1/10 in the comments

On-screen text

OLIVIA RODRIGO WAS JUST REVEALED TO BE COMING TO FORTNITE RELEASES IN THE ITEM SHOP LATER TODAY

Transcript

Olivia Rodrigo was just revealed to be coming to Fortnite. Here check out. Releases in the item shop later today. I always had a vision of this, like this. Like this.