met a cute, charming Irish man at the hotel bar, he asked me for a drink & you know what, I'm gonna take a chance. What if this is my romcom moment?

@hetall_patell

8.6K followers · usually 1.2K views a post

Views

40.0K

Likes

1.2K

Comments

67

Shares

16

SoundTikTok sound · Cosmic Love

Promoted product

Jones Road

Clean no-makeup makeup. Free from sulfates, parabens, and phthalates. Uber-black mascara, peppermint lip gloss, and more clean beauty products.

2 videos2 creators

Why it worked

The video taps into the popular 'main character energy' and rom-com fantasy, making it relatable and aspirational. The creator's personal narrative combined with the application of makeup creates an engaging and subtly promotional piece.

Summary

The creator applies lipstick while narrating a hypothetical romantic encounter at a hotel bar. She contemplates taking a chance on meeting a charming man, framing it as a potential rom-com moment.

Structure

1Applies lipstick
2Narrates a romantic encounter scenario
3Considers taking a chance
4Frames it as a rom-com moment

Original caption

Best case scenario, I met my husband. Worst case, I get to have my fav drink. Anyway send me luck #fyp #romcom #maincharacter #lovergirl #softgirlera @Jones Road @Huda Beauty @Maybelline NY @MESHKI

More from @hetall_patell

Product placement

Jones Road: ACTS - it is a makeup brand, and the creator is applying lipstick from one of their products. Removing it would change what happens in the video. Huda Beauty: APPEARS - it is a makeup brand, mentioned in the caption. Removing it would not change what happens in the video. Maybelline NY: APPEARS - it is a makeup brand, mentioned in the caption. Removing it would not change what happens in the video. MESHKI: APPEARS - it is a clothing brand, mentioned in the caption. Removing it would not change what happens in the video.