summer fridays lip balms

@itsnotnotus

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SoundTikTok sound · original sound - itsnotnotus

Promoted product

Summer Fridays lip balms

Shop Summer Fridays skincare products. Our collection includes face masks, treatments and serums to leave your skin glowing, with vegan and clean ingredients.

Why it worked

The creator taps into the desire for new beauty products by highlighting a popular brand and its upcoming releases, creating anticipation and a sense of urgency.

Summary

The creator discusses the new Summer Fridays lip glosses that are coming out. She confirms that she has already purchased the 'road' ones and intends to buy the new ones as well.

Structure

1Questioning the need for new lip glosses
2Confirming purchase of existing lip glosses
3Affirming intent to buy new lip glosses

Product placement

Summer Fridays lip balms: ACTS - used by the creator to apply to her lips, making them look glossy. Removing it would change what happens in the video.