The creator taps into the desire for new beauty products by highlighting a popular brand and its upcoming releases, creating anticipation and a sense of urgency.
Summary
The creator discusses the new Summer Fridays lip glosses that are coming out. She confirms that she has already purchased the 'road' ones and intends to buy the new ones as well.
Structure
1Questioning the need for new lip glosses
2Confirming purchase of existing lip glosses
3Affirming intent to buy new lip glosses
Product placement
Summer Fridays lip balms: ACTS - used by the creator to apply to her lips, making them look glossy. Removing it would change what happens in the video.
On-screen text
summer fridays lip balms
Original caption
overconsumption core ✨
More from @itsnotnotus
More breakout videos from this creator.
Transcript
Do I need the new Summer Fridays lip glosses that are coming out? Absolutely not. Did I just get the road ones? Yes. Will I be buying them? Yes.