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4.0Silent UGCResult / Flex hookLifestyle
Hook
12 inches lighter 🫶
@kristinaconzo
13.8K followers · usually 8.5K views a post
Views
33.5K
Likes
4.3K
Comments
13
Shares
6
Promoted product
Craft + Theory
Why it worked
The video leverages the popular 'before and after' format for hair transformations, which is visually satisfying and relatable. The use of a specific salon tag also allows for discoverability within local searches and by users interested in that salon.
Summary
The video shows a hair transformation, starting with a before picture of long hair and ending with an after picture of short hair. The creator highlights the salon where the transformation took place.
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Transcript, structure and on-screen text
4 beats and 3 lines of on-screen text — the parts you need to write your own version.
Original caption
12 inches lighter 🫶 @Craft + Theory | NJ Salon #hair #hairtransformation #lob
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