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4.0Silent UGCResult / Flex hookLifestyle
Hook
12 inches lighter 🫶
@kristinaconzo
13.8K followers · usually 1.2K views a post
Views
33.5K
Likes
4.3K
Comments
13
Shares
6
Promoted product
Craft + Theory
Why it worked
The video leverages the popular 'before and after' format for hair transformations, which is visually satisfying and relatable. The use of a specific salon tag also allows for discoverability within local searches and by users interested in that salon.
Summary
The video shows a hair transformation, starting with a before picture of long hair and ending with an after picture of short hair. The creator highlights the salon where the transformation took place.
Structure
- 1Before picture of long hair
- 2During the haircut at the salon
- 3After picture of short hair
- 4Creator smiling with new haircut
Product placement
Craft + Theory ACTS - it is a salon where a hair transformation is performed. Removing it would change what happens in the video.
On-screen text
Original caption
12 inches lighter 🫶 @Craft + Theory | NJ Salon #hair #hairtransformation #lob
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