This video likely worked because it taps into a common relatable experience of getting a haircut and the subsequent desire for more. The short, punchy text and visual of the haircut make it easily digestible and shareable.
Summary
The video shows a person getting a bob haircut. The on-screen text suggests that once you get a bob, you won't be able to stop getting them.
Structure
1Introduction to the topic
2Getting the haircut
3The realization of not being able to stop
On-screen text
THINGS I WISH I KNEW
BEFORE GETTING A BOB FOR SUMMER
You wont be able to stop.
Transcript
Things I wish I knew before getting a bob for summer. You won't be able to stop.
Original caption
shes bald #hair #hairtransformation @craftandtheory