THINGS I WISH I KNEW
BEFORE GETTING A BOB FOR SUMMER
@kristinaconzo
13.8K followers · usually 8.5K views a post
Views
36.7K
Likes
2.2K
Comments
25
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Why it worked
This video likely worked because it taps into a common relatable experience of getting a haircut and the subsequent desire for more. The short, punchy text and visual of the haircut make it easily digestible and shareable.
Summary
The video shows a person getting a bob haircut. The on-screen text suggests that once you get a bob, you won't be able to stop getting them.
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Transcript, structure and on-screen text
3 beats, a 17-word transcript and 3 lines of on-screen text — the parts you need to write your own version.