Why it worked
The video uses a popular product in a creative and visually appealing way, transforming it into a DIY craft. This taps into trends of upcycling and satisfying sensory content, making it shareable.
Summary
The video shows a jar of Bubble Soft Swerve Barrier Restore Balm being opened and filled with decorative elements, then emptied out. The jar is then shown being reused as a container for the decorative elements.