Lets catch a new lippie!

@bubble

4.1M followers · usually 40.3K views a post

Views

868.8K

Likes

6.2K

Comments

650

Shares

58

SoundTikTok sound · original sound - ._k_a_i_

Promoted product

Bubble

Bubble Skincare

5 videos

Why it worked

The video uses a popular, engaging format (claw machine game) to showcase a product in a fun and relatable way. The "almost there" moments build anticipation, making the final "Success!" more satisfying.

Summary

The video shows a person playing a toy claw machine filled with Bubble brand lip products. After a few attempts, the person successfully wins a lip product.

Structure

1Insert coin into claw machine
2Operate claw machine controls
3Attempt to grab a lip product
4Claw drops product
5Successfully grab a lip product

Original caption

When the prize is Glow Talk, we don’t leave empty handed

More from @bubble

Product placement

BUBBLE: This is a toy claw machine branded with the name BUBBLE. The machine dispenses makeup products. The products inside are branded as "BUBBLE" and appear to be lip products. The creator is attempting to win one of these products. The BUBBLE brand is acting as the product being sold, and the claw machine is the mechanism for obtaining it. Removing the BUBBLE branding would change what the video is about.