Does your dog have what it takes?

@koda.co.coffee

45.5K followers · usually 4.4K views a post

Views

315.2K

Likes

13.0K

Comments

3.7K

Shares

2.7K

SoundTikTok sound · Smile of Flowers

Promoted product

Koda & Co Coffee

Coffee, curated for slow mornings and good moments

Why it worked

The video leverages a popular "dog of the month" format combined with a giveaway featuring multiple small businesses, encouraging engagement through user-generated content (dog photos) and cross-promotion.

Summary

The creator announces a "Dog of the Month" contest where followers can win prizes from Koda & Co Coffee, Sweet Harts Co, and Unicraft.AI by submitting a picture of their dog. The winner will receive a shop feature, a custom drink, and a custom embroidery kit.

Structure

1Announce Dog of the Month contest
2Detail prizes from Koda & Co Coffee and Sweet Harts Co
3Introduce Unicraft.AI custom kit prize
4Explain how to enter the giveaway
5

Original caption

Does your dog have what it takes? @Hannah 🪿 @Sweet Harts Co @Unicraft.AI https://www.facebook.com/share/g/18LmjRqdsQ/?mibextid=wwXIfr #fyp #dogofthemonth #kodaandcocoffee #July

Announce winner selection date

Product placement

Koda & Co Coffee (ACTS - it is a brand that sells dog treats and custom embroidery kits, and is the subject of the giveaway. Removing it would change the video's topic. It is also the creator's brand, so it appears as a watermark/logo on the creator's shirt and as a banner in the background. Removing these would not change the video's topic.) Sweet Harts Co (ACTS - it is a brand that sells custom embroidery kits, and is featured as a prize in the giveaway. Removing it would change the video's topic.) Unicraft.AI (ACTS - it is a brand that sells custom embroidery kits, and is featured as a prize in the giveaway. Removing it would change the video's topic.)

Call to action

Follow all three brands in the caption, comment a picture of your pup and their name.

On-screen text

DOG OF THE MONTH

Transcript

Does your dog have what it takes to be our next dog of the month? The winner this month is going to get a picture in our shop, a drink named after them and their name will be our discount code. The winner is also going to get a sample hydration mix, a sample smoothie mix and a bag of original recipe dog biscuits from Sweet Harts Co. If you want to learn more about this brand, I tagged them below. In this one, I am super excited about. You are also going to be winning a custom needle punch kit from Unicraft AI. I'll go into more detail on this in a separate video, but quick rundown, you go into their website and design whatever you would like and then they send you everything you need to make it. I'm so excited to do this. We are also bringing back one of my favorite small businesses from a past giveaway who is going to be making me winner a custom t-shirt. Her name is Hannah and she shows all of her work and sells from Facebook, so I'm going to be tagging that in the caption. All you have to do to enter the giveaway is follow all three of those brands in the caption, comment a picture of your pup and their name. We're going to choose the winner this Tuesday. Good luck!