I STARTED A

@hausyourcoffee

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SoundTikTok sound · Till The End

Promoted product

WILSONHAUS COFFEE

Rescue fueled by coffee and second chances 501(c)(3) EIN: 93-1616658

4 videos

Why it worked

The video effectively combines a compelling emotional appeal (saving dogs) with a clear, actionable call to action (buying coffee). The "coffee to the rescue" tagline and the direct link between purchases and impact create a strong sense of purpose for consumers.

Summary

The creator, Morgan, started Wilsonhaus Coffee to fund her dog rescue efforts. The video highlights the dual mission of saving dogs and sponsoring spay/neuter programs, emphasizing that every coffee purchase directly contributes to these causes.

Structure

1Introduction to the creator and her mission
2Explaining the two main missions: saving dogs and spay/neuter programs
3Introducing Wilsonhaus Coffee as a way to fund these missions
4Explaining how each purchase helps

Original caption

Coffee that fuels rescue. 🤝 Just a Girl Saving Dogs 🧡

More from @hausyourcoffee

Product placement

WILSONHAUS COFFEE: ACTS - it is a coffee brand that the creator started to fund their dog rescue efforts. Removing it would change the entire premise of the video. The video shows bags of Wilsonhaus Coffee and the process of making and drinking it. The name appears on screen and is spoken. The URL is not explicitly stated but the creator's bio link leads to their Linktree which contains a link to their website. STAR Mobile Clinic: APPEARS - it is a mobile veterinary clinic shown in the background of one scene. Removing it would not change what happens in the video.

Call to action

try our coffee

On-screen text

I STARTED A HELP SAVE DOGS, AND JULY HAS BEEN ONE OF OUR SLOWEST MONTHS SO I'M ASKING FOR JUST 60 SECONDS OF YOUR TIME TONIGHT. MORGAN, AND TWO I OPENED A BRICK AND MORTAR WHERE WE HAVE TWO MAIN MISSIONS. 1. SAVE DOGS SAVE DOGS AND 2. SPAY/NEUTER PROGRAMMING TO HELP FUEL STARTED WILSONHAUS COFFEE. AND EVERY TIME ORDER, ONLY FUEL YOUR BUT THE WORK THAT WE DO. WE HAVE A THROUGH OUR INVENTORY, WHICH ALLOWS US HELP SHELTER AND STREET DOGS, GROW OUR PREVENTION PROGRAM, WHERE WE SPONSOR SURGERIES IN TEXAS COMMUNITIES THAT DESPERATELY NEED SUPPORT. MONTHS ALONE, TO SPONSOR 60 DOGS AND CATS. BUT WE WANT TO DO MORE. WAY MORE. THAT WE CAN WITH YOUR HELP. ASKING JUST 50 PEOPLE WHO SEE THIS VIDEO TO TRY OUR COFFEE, ORDER HELPS US RESCUE DOGS AND PREVENT MORE INTO SUFFERING IN THE FIRST PLACE. WILSONHAUS COFFEE IS TRULY COFFEE TO THE RESCUE.

Transcript

I started a help save dogs, and July has been one of our slowest months so I'm asking for just 60 seconds of your time tonight. Morgan, and two years ago I opened a brick and mortar where we have two main missions. 1. SAVE DOGS SAVE DOGS AND 2. SPAY/NEUTER PROGRAMMING TO HELP FUEL started Wilsonhaus Coffee. And every time order, only fuel your but the work that we do. We have a through our inventory, which allows us help shelter and street dogs, grow our prevention program, where we sponsor surgeries in Texas communities that desperately need support. months alone, to sponsor 60 dogs and cats. but we want to do more. way more. that we can with your help. asking just 50 people who see this video to try our coffee, because every single order helps us rescue dogs and prevent more into suffering in the first place. Wilsonhaus Coffee is truly coffee to the rescue.