@kirkpadmore — 20x breakout selling Catch

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@kirkpadmore

3.1K followers · usually 1.0K views a post

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18.9K

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1.4K

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446

Promoted product

Catch

Why it worked

The video combines a compelling underdog business story with a relatable product (chocolate), making it engaging. The narrative structure, highlighting a David vs. Goliath struggle, appeals to a broad audience, while the historical context adds depth and intrigue.

Summary

This video tells the story of Arthur Lok Jack, a Trinidadian businessman who acquired Charles Candy in 1974 and challenged Cadbury's dominance in the Caribbean chocolate market with the 'Catch' bar. He successfully manufactured and sold the bar locally, then exported it globally, demonstrating a strategic business takeover.

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Transcript, structure and on-screen text

6 beats, a 259-word transcript and 94 lines of on-screen text — the parts you need to write your own version.

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Original caption

The story of how a Trinidadian entrepreneur took on Cadbury and won. In 1974, Arthur Lok Jack acquired Charles Candy and set his sights on breaking Cadbury's grip on the Caribbean chocolate market. His weapon of choice? Catch... A caramel and crisped rice chocolate bar originally made in Dublin, Ireland in 1976. He brought the brand to Trinidad, manufactured it locally, and didn't just compete with the global giant, he took the market. Then he exported Catch back to Europe, the US, Canada, and beyond. That's not just a business story. That's a Caribbean takeover. 🍫 Caribbean chocolate history | Trinidad business | Arthur Lok Jack | Charles Chocolates | Catch bar | Made in Trinidad | Caribbean entrepreneurship | Black business history | Food history | Trini content | Caribbean content creators | Small island big moves