Product placement
Lindt: Lindt is a chocolate brand that invested $5.6 million in a biotech company that creates lab-grown cocoa. This is an ACTS placement as the brand is being discussed for its investment in a new technology, and removing it would change the video's focus. Lindt Classic Recipe Milk Chocolate: This is the specific product shown. It APPEARS on screen and is part of the discussion about Lindt's investment. Removing it would not change the video's focus on the brand's investment.
Kinder: Kinder is a chocolate brand that invested $15 million in a lab-grown cocoa company. This is an ACTS placement as the brand is being discussed for its investment in a new technology, and removing it would change the video's focus. Kinder Kinderini Cookies: This is the specific product shown. It APPEARS on screen and is part of the discussion about Kinder's investment. Removing it would not change the video's focus on the brand's investment.
Cadbury: Cadbury is a chocolate brand that invested $4.6 million into a private biotech lab-grown cocoa company. This is an ACTS placement as the brand is being discussed for its investment in a new technology, and removing it would change the video's focus. Cadbury Dairy Milk Milk Chocolate: This is the specific product shown. It APPEARS on screen and is part of the discussion about Cadbury's investment. Removing it would not change the video's focus on the brand's investment.
KitKat: KitKat is a chocolate brand that invested $44 million into a private, lab-grown cocoa business. This is an ACTS placement as the brand is being discussed for its investment in a new technology, and removing it would change the video's focus. KitKat: This is the specific product shown. It APPEARS on screen and is part of the discussion about KitKat's investment. Removing it would not change the video's focus on the brand's investment.
Olive app: The Olive app is used to check what's in products and is promoted at the end of the video with on-screen text. This is an ACTS placement as the app's functionality is demonstrated and promoted, and removing it would remove the call to action and the primary promotion. Olive: This is the specific product shown. It APPEARS on screen and is part of the discussion about the app's functionality. Removing it would not change the video's focus on the app's functionality.